Northland Laboratories sensory experts and state-of-the-art sensory research facilities in Northbrook, Illinois can provide unbiased insights about your food product’s market potential before you spend valuable resources on its marketing and distribution. Likewise, if your product is losing market share to a competitor, our food sensory research studies can help you discover how consumer taste or packaging preference may be driving this change.

Our consumer testing database features thousands of taste testers representing a demographically diverse population (including various ethnicities and children ages 7+). In addition to demographic data, our consumer database stores behavioral data about each taste testing panelist such as food preferences and eating habits. This detail allows you to test highly targeted market segments. Examples of these highly targeted screening criteria include restaurant preferences (and frequency of visits) and dietary habits (such as low carbohydrate, heart healthy, diabetic and weight control).

You can rely on our vast expertise in sensory evaluation to perform all of the steps of the study for you including sensory study design, questionnaire development, test panel recruitment, study execution, data analysis, and reporting. We offer a wide range of rigorous sensory testing methodologies:

• Consumer Acceptance & Preference Testing
• Triangle (Discrimination) Testing
• Shelf Life Testing using discrimination or descriptive analysis
• Descriptive Testing

If you would like to sign up for our Northland Laboratories taste testing panel, please visit this website:  http://www.tastetester.com